Bored Ape Yacht Club — A Case Study in Tokenomics, NFT Utility, and Branding

Bored Ape Yacht Club is an Non-Fungible Token (NFT) art project consisting of 10,000 unique drawings of Apes. This NFT has caught fire and provides an interesting look into how an NFT can evolve into a community and then a brand at a break-neck speed.

BAYC #4391 currently listed at 1.8 ETH ($4244.06 USD)

What is Bored Ape Yacht Club?