May 30, 2021
3 min read
Bored Ape Yacht Club — A Case Study in Tokenomics, NFT Utility, and Branding
Bored Ape Yacht Club is an Non-Fungible Token (NFT) art project consisting of 10,000 unique drawings of Apes. This NFT has caught fire and provides an interesting look into how an NFT can evolve into a community and then a brand at a break-neck speed.
